The Adobe Photoshop CS3 Book for Digital Photographers or Competing on Analytics

The Adobe Photoshop CS3 Book for Digital Photographers

Author: Scott Kelby

Scott Kelby, the #1 best-selling Photoshop author in the world today, once again takes this book to a whole new level as he uncovers the latest, most important, and most exciting new Adobe Photoshop CS3 techniques for digital photographers. This major update to his award-winning, record-breaking book does something for digital photographers that's never been done before - it cuts through the bull and shows you exactly "how to do it." It's not a bunch of theory; it doesn't challenge you to come up with your own settings or figure it out on your own. Instead, Scott shows you step-by-step the exact techniques used by today's cutting-edge digital photographers, and best of all, he shows you flat-out exactly which settings to use, when to use them, and why.

That's why the previous editions of this book are widely used as the official course study guide in photography courses at college and universities around the world, and this new edition for Photoshop CS3 exposes even more of the top pros' most closely-guarded secrets.

Learn How The Pros Do It
Each year Scott trains thousands of professional photographers on how to use Photoshop, and almost without exception they have the same questions, the same problems, and the same challenges - and that's exactly what he covers in this book. You'll learn:
-The sharpening techniques the pros really use.
-The pros' tricks for fixing the most common digital photo problems fast!
-How to get great looking prints (that actually match your screen!)
-A whole chapter on the latest, most requested Photoshop special effects!
-How to color correct any photo without breaking a sweat.
-How to process Raw images, plus how to take advantage of all the new Camera Raw features in CS3!
-The portrait retouching secrets only the pros know about!
-How to add real automation to your work.
-How to show your work like a pro!

Plus a host of shortcuts, workarounds, and slick "insider" tricks to send your productivity through the roof! If you're a digital photographer, and you're ready to learn the "tricks of the trade" - the same ones that today's leading pros use to correct, edit, sharpen, retouch, and present their work - then you're holding the book that will do just that. .

Competing on Analytics: The New Science of Winning

Author: Thomas H Davenport

You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool.

In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.

Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples-from organizations as diverse as Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox-illuminate how to leverage the power of analytics.

Thomas Davenport - Forbes

It's all about looking behind time-honored assumptions and ideas for what makes for good people and testing them instead of going on your intuition and your gut.

The Wall Street Journal

Competing on Analytics is hardly the last word on the matter, but it is a useful primer for a business field that seems likely only to grow in importance.

The Financial Times

...the traditional ways of seeking competitive advantage are redundant and...the future lies with the ability to analyse the very considerable volumes of data it amasses about itself.

CFO.com

That insight [you are searching for] is probably lying inside data you already have or could easily obtain. That's the key premise of Competing on Analytics.

Table of Contents:

Foreword   Gary Loveman     ix
Acknowledgments     xiii
The Nature of Analytical Competition
The Nature of Analytical Competition: Using Analytics to Build a Distinctive Capability     3
What Makes an Analytical Competitor?: Defining the Common Key Attributes of Such Companies     23
Analytics and Business Performance: Transforming the Ability to Compete on Analytics into a Lasting Competitive Advantage     41
Competing on Analytics with Internal Processes: Financial, Manufacturing, R&D, and Human Resource Applications     57
Competing on Analytics with External Processes: Customer and Supplier Applications     83
Building an Analytical Capability
A Road Map to Enhanced Analytical Capabilities: Progressing Through the Five Stages of Development     107
Managing Analytical People: Cultivating the Scarce Ingredient That Makes Analytics Work     131
The Architecture of Business Intelligence: Aligning a Robust Technical Environment with Business Strategies     153
The Future of Analytical Competition: Approaches Driven by Technology, Human Factors, and Business Strategy     175
Notes     187
Index     199
About the Authors     217